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* * * * * * Value Selling In A Competitive Marketplace * * *
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VALUE SELLING IN A COMPETITIVE MARKETPLACE |
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Who should attend This workshop is designed for experienced salespeople who are handling their own accounts. Their goals should be to increase sales and profit margins as well. Conceptual Description There are three major modules in Value Selling. 1) Positioning our company as the customers preferred supplier 2) Determining how much price differential we can justify to ourselves and the customer 3) Development and implementation of a strategy to obtain the premiums when the customer would prefer we met the lowest bid price in the market.
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Specific skill areas covered are as follows : |
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